Employee turnover is plaguing the senior living industry. According to recent surveys, the annual rates of staff turnover in assisted living range from 21% to 135% across states and reach a national average of 42%. This means increased costs and lowered community-wide satisfaction. It can even decrease occupancy.
When faced with this challenge, senior care providers are encouraged to offer competitive wages, proactively recruit, improve training, and provide a comfortable work environment, among other tangible things. Yet, no one is making substantial strides in increasing staff retention.
That’s why we need to look at employee retention through a new lens.
Organizational commitment is closely linked with staff turnover. Employees that are committed to their jobs are less likely to quit and perform better; it’s even a better predictor of turnover than job satisfaction. So how do senior living providers foster organizational commitment?
Culture is not just marketing ploy for companies. The power of its influence shapes how staff perceive their jobs and their commitment. Establishing an organization that values morale, teamwork, and participation in decision making doesn’t happen overnight. If being intentional about your company’s culture isn’t on your radar, Entrepreneur provides an article on building a strong company culture here.
A common thread among employees in this industry is their fondness of the residents, and this unique relationship with the seniors can actually translate to job commitment. When staff engage with residents through meaningful conversation, a bond is created that directly contributes to retention. The residents become more than patients: they’re extended family. And saying goodbye to family is much more difficult than leaving for transnational purposes.
A study looked at employees who were considering leaving their jobs compared to those who actually quit. On the basis of their ranking of reasons for staying and leaving, the study suggests that “stayers” appeared to assign more importance to the intrinsic or people-oriented rewards of their jobs, such as relationships with residents, feelings about caring for sick people, and relationships with supervisors. Further, their fondness of the residents was a prominent reason for them staying, as exemplified by the typical comment: “they [residents] wrap around your heart”.
However, with all the must-haves in senior living, the stress of meeting regulations and staying compliant, and ensuring residents are happy and healthy, making time for “meaningful interaction” often slips through the cracks. That’s why it is critical that staff integrate these interactions into their daily routines. Simple tools and technology can help promote purposeful conversation.
Because of the therapeutic and cognitive benefits, there is a huge emphasis on storytelling for seniors. However, storytelling also gives context into the resident’ lives, and helps the staff view the residents as more than a task, they’re a grandfather/daughter/successful entrepreneur/world traveler with a rich history behind them.
Strong bonds and residents who feel celebrated mean happier employees. And happier employees stay longer.
Looking at Employee Retention in a New Light
With the projected care staff shortage and the increasing need for services related to the growing elderly population, a focus on staff turnover is critical in meeting the needs of the aging population.
The success of your senior living organization greatly relies on your ability to attract and retain employees who are passionate about carrying out the company’s resident-centered philosophy into their daily routines.
A focus on increasing organizational commitment and employee-resident connection might be the missing link in your staff retention strategy.
TSOLife (The Story Of Life) focuses on preserving legacy and passing down life stories for future generations. We help senior living communities leverage technology to capture, preserve, and share the life stories of the residents in their care. It fostering purposeful engagement and providing a precious keepsake for the families.