This month, we introduced the TSOLife Legacy Preservation Program, a first-of-its kind technology program that makes capturing and preserving life stories simple for users who don’t want to write the stories out themselves. Designed with senior living organizations in mind, the program lets the staff record their seniors telling life stories and preserves them on our family-facing Engagement Platform. By empowering the community to capture these stories, the seniors feel celebrated and families are given a precious keepsake that they'll cherish for generations.
The senior living industry seemed like an instinctive fit for TSOLife from the company’s very beginning. Senior living communities, in-home care providers, and hospices are full of individuals with incredibly rich life stories, many of which have never been shared, let alone documented. And too often these stories are lost before they’re ever recorded.
But it wasn’t until our newest team member came on board – someone who had grown up and worked with assisted living communities – that we were able to find the perfect product-market fit. He was explaining to us a specific relationship he had built with one of the seniors, Dave, a Navy Seal veteran, who would share the same war stories repeatedly. One day, Dave’s family visited, and the granddaughter had no idea that her grandfather had even served in the military!
These situations were not uncommon. The staff heard these incredible stories in everyday interactions, but there was no simple way to document and share these narratives with the families who rarely had the chance to sit down and ask these type of questions.
The TSOLife is the bridge between the caregivers hearing the stories and a grandchild being able to listen to them.
So, with this technology, we developed the TSOLife Legacy Preservation Program, providing these communities the tools and technology to be able to capture and record their life stories.
Senior Living is Changing
The senior living industry is growing at over 4.7% annually, and with a vast range of options for senior care, the need to differentiate from the competition is crucial to attract families. And wellness programs are one of the key differentiators assisted living communities are utilizing to attract prospects, elevate current resident satisfaction, and engage families. And daily bingo won’t do the job; outdated approaches no longer work with today’s families.
According to J.D. Power’s analysis of senior living communities, "Communities that provide exceptional service are rewarded by their customers becoming brand ambassadors, positively speaking about their experience with an average of seven individuals. For those that fail to meet expectations, customers turn into brand assassins, speaking negatively about the brand to an average of 13 friends, relatives and colleagues.” And referrals are key when gaining prospects.
The TSOLife Solution
The Legacy Preservation Program is a key component to a company’s comprehensive wellness program - a perfect solution for senior living organizations looking to champion patient-first, holistic care in ways that families have come to expect. Best practice communities start with the mission and develop their wellness culture from that core foundation. At the same time, communities become more attractive to potential investors who see a forward-thinking organization. The TSOLife Legacy Preservation Program meets both mission and operational objectives.
What You Can Do with TSOLife
The Legacy Preservation Program begins with training material for the staff, so they will be able to conduct the interviews with ease and confidence, navigating those crucial conversations.
To capture the stories, users use the TSOLife mobile application. There’s two main features within the app, the first is an audio recording tool used to interview the resident. The staff member just selects the resident she’s interviewing, and has a conversation about the resident’s life, asking open-ended questions like, “What was it like growing up in Tampa or tell me the story how your husband proposed.”
The second feature is called Magic Moments. This was designed with Memory Care Facilities in mind - residents who are not easily capable of recalling past life events. When a resident has a moment of clarity and remembers a memory from her youth, the staff member can pull up the app and capture the moment instantly
Now going back to our friend Dave, imagine his caregivers having that conversation about his favorite memories, but being able to record it with the TSOLife app. Just hit send, and that audio is transcribed and organized into individual stories and preserved on our TSOLife Engagement Platform. We notify Dave’s family, saying “Hey, take a look at Dave’s life stories, look at this amazing activity that X Community did with Dave.” And the family simply clicks on the link and is taken to Dave’s personal TSOLife account. His grand kids can read his stories and listen to their grandfather’s own words recount his heroic stories as a Navy Seal.
For the Magic Moments, we combine all the videos taken of the residents into a seamless video and send it to the families once a month.
And for residents like Dave, his incredible life stories are captured and preserved for his family to enjoy today and cherish for years to come. There will be grandchildren and great grandchildren that will have the opportunity to hear the life story of their late family member, all because of the work TSOLife and Dave’s community are doing.
We’ve already seen the effect TSOLife has on families, and now, when used properly, it can provide a relatively inexpensive way to attract prospects, keep families engaged, and foster meaningful relationships for senior living organizations. Pairing this program with a community that already offers extraordinary care and amenities, and your community can significantly elevate themselves above the competition.