We’ve seen how data can be used to connect residents in your communities, but with that same information, sales and marketing teams can secure more move-ins, and more importantly, secure more move-ins of residents who are likely to thrive in their new home. We’ll be taking a look at how resident data can influence sales tactics and strategies as well as helping to locate, entice, and secure more prospects for your sales team.
Keeping in mind data-entry and technology implementation best practices, let’s talk about how a working platform can provide us value. Like we mentioned before, just because technology can consolidate information in one easy place, doesn’t mean staﬀ will access that data or use it eﬀectively. It needs to be implemented into their workﬂow so that it doesn’t add time and frustration to their already-hectic jobs.