In short, yes. Content marketing is profitable, if you're doing it right.
But frankly, if you’re creating content for search engine optimization (SEO), you’re wasting your time. Potential customers will not find your funeral home’s website through generic blog posts titled What to Say at a Funeral or topics on traditional Malaysian cremation practices. These keywords are searched on Google, but the chances of them being typed by a potential customer in your area are slim to none.
However, that’s not to say that you should scratch your social media efforts and stop writing blogs altogether. Having a content marketing strategy based on the unique needs, issues, and perspectives of the ideal customers will give your funeral home brand recognition and set you apart from the competitors.
When it comes to content marketing, we think the funeral home industry could learn a thing or two. Keep reading to find out what you’re doing right, what you’re doing wrong, and what you can do to maximize your results.