Stella Parris assists TSOLife customer, Abby Hamilton, scan and collect family photos.
The mission of TSOLife is very near and dear to the hearts of our employees. For many, it's why we were initially attracted to the position. To our customers, it helps distinguish us from the competition and demonstrates our attention to detail. It’s what the company was founded on, and it’s what guides our strategy.
Read on to learn why the company's mission is special to TSOLife's Co-Founder and COO, Stella Parris.
How did you first get involved with TSOLife?
I first got involved with TSOLife as a student in college when I joined a social entrepreneurship student group. My co-founder, David, joined the club around the same time having already founded the company. TSOLife quickly became a focus within the organization and a project I really believed in.
My first experiences with TSOLife were interviewing WWII veterans in a local retirement community about their life stories. It meant a lot to the person I was speaking with, but it also had a profound impact on me as a listener to be able to better understand a person through the context of their life experiences. From this point on, I was hooked.
What attracted you to the mission of the company?
I have always enjoyed a great story. I like that the mission is about more than just preserving the stories but creating an environment where people can share them and learn from them. The idea of learning from others’ experiences really resonates with me.
How does your day-to-day contribute to the mission?
A lot of my job is ensuring our customers have a wonderful experience and taking their feedback to better our solutions. I love being on the front lines, seeing how clients enact their storytelling initiatives and identifying what opportunities we have to better fit their needs.
Regarding the impact TSOLife has on its customers, how does this inspire you?
I’m able to start every day by checking to see what new stories came in the day before. It is so rewarding to see our partners truly embody the vision we reach for and make legacy preservation part of their day to day interactions.
The positive reactions we get from the family of someone who has preserved their story with TSOLife is so inspiring, as it really gives a glimpse to the long-term and how much these stories will mean to future generations. It’s really inspiring to see the power we have to bring people together.
Why do you think it’s important that a company’s vision resonates with employees?
Our vision is our guiding star in all that we do. We are reminded of our vision every day – in our professional lives when we sign on a new client, publish new stories, or discuss long-term strategy, and in our personal lives when we call our parents, tuck our kids into bed, or celebrate a milestone.
We are reminded of our vision every day – in our professional lives when we sign on a new client, publish new stories, or discuss long-term strategy, and in our personal lives when we call our parents, tuck our kids into bed, or celebrate a milestone.
It is key that our employees believe in what we are working toward and a demonstrated passion for the vision is our first check box in recruiting and hiring. We want to work with people who truly care. It’s a core tenant of our company culture.
For our clients, any increase we see in engagement moves us one step closer to that vision. Every new client we work with is one more person whose memories, accomplishments, and contributions are preserved for others to learn from.
TSOLife (The Story Of Life) focuses on preserving legacy and passing down life stories for future generations. We do this by helping senior living communities leverage technology to capture, preserve, and share the life stories of the residents in their care.
Our vision is that one day, no grandchild will have to wonder who their grandparent was.